By default, Macs are configured to allow apps either from the app store or apps that have been signed by an approved developer. The Mac App Store isn’t the only way to get apps. Mac users have always gotten apps directly from the developers’ websites - or on software installation discs long ago - and that continues. Promote your app at the top of relevant search results with Apple Search Ads.All those OS X apps are still around.Bundle up to 10 of your apps as a single purchase.Allow users to pre-order your new app and receive it through automatic download once it’s released.Distribute promo codes for apps or in-app purchases.Provide introductory offers, promotional offers, and offer codes for subscriptions.Apple only collects a commission if you sell a digital good or service through your app. Choose from eight business models: free, free with advertising, free with physical goods and services, free with in-app purchases, free with subscription, paid, reader, and cross-platform.AppleCare provides customer support for billing issues, app downloads, and more.īuilt-in business and marketing opportunities.Reply to user reviews of your apps on the App Store.Use TestFlight to share your beta builds with up to 10,000 external testers using just their email address or by sharing a public link.Keep 70% of your sales proceeds (85% if you’re enrolled in the App Store Small Business Program) and 85% for qualifying subscriptions.Release apps and updates manually or automatically at a time you choose - or in stages over a 7-day period.Users can opt in to always download the latest version of your apps with automatic updates.We also assist with tax obligations in over 60 regions and support any dispute process to help you protect your trademarks and copyrights. Apple verifies user accounts to check that your users are real, helps to see that you get paid, and ensures that your intellectual property is protected.Users can restore apps and in-app purchases on a new device to seamlessly maintain access to content.Users can pay with credit or debit cards, carrier billing, digital wallets, or App Store and iTunes gift cards, depending on their region. Apple handles worldwide payment processing.Unlimited hosting and bandwidth for all apps, updates, in-app purchases, machine learning models, and more - even for free apps.Distribution made easy, secure, and reliable.

And we make sure that App Store services are always available, thanks to our hundreds of sustainability and reliability engineers who maintain our dedicated data centers (powered by 100% renewable energy).

We provide a powerful range of cutting-edge tools and configurations, so you can focus on creating innovative apps that influence culture and change lives using the latest Apple technologies. Leverage Apple’s powerful infrastructure.

Mac app store download